Highlights
DUNSKEY ESTATE
SOCIAL MEDIA
Scottish wedding-event venue
CATSKY FOODS
DIGITAL STRATEGIES
Vietnamese snack brand
UN-AVAILABLE
DIGITAL
STRATEGIES
Garment manufacturer
Dunskey Estate
About
Dunskey Estate is located in South West Scotland, open for public since 2017, is a lodge business and luxury wedding/event venue, creating bespoke experience for guests from US and UK.
Services
Graphic Design
Reel Production
Social Media SEO
Website SEO
Time
Begining 2023 - present
Our Focus
In early 2023, we embarked on a year-long journey with Dunskey Estate, aiming to diversify their social media presence and attract more company retreats. Our strategy had two key pillars as follows.
Content diversification
We knew Dunskey had to cater to a wider audience than just future grooms and brides. We proposed a monthly content calendar featuring captivating group retreat snapshots, insightful "behind the scenes" stories showcasing staff and vendors, and human-centric content that resonated with a corporate audience without losing its charm.
Maintaining organic follower growth through reels
Recognizing the power of short-form video, we shifted the focus towards engaging Reels. While maintaining Dunskey's unique brand aesthetic, we embraced trending formats without compromising their voice. This strategic blend resulted in increased engagement and organic follower growth, propelling Dunskey towards their retreat booking goals.
Catsky
Foods
About
The Vietnamese e-commerce brand isn't just selling “banh trang” combos, a traditional snack, they're redefining them. Tapping into Gen Z culture with vibrant packaging and playful flavors, Catsky skyrocketed to top 5 best-selling stores on Tiktokshop in 2023
Services
Social Media Style Guide
Content Direction and Planning
Influencer Marketing
Facebook Management
Time
Mid 2023 - present
Our Focus
Catsky's TikTok success brought a loyal fanbase, but rapid growth exposed challenges. With weak brand guidelines, they struggled to differentiate from budget competitors. Over-reliance on TikTok limited reach, hindering traffic to their e-commerce website. Finally, the absence of affiliate networks restricted sales potential. We joined Catsky to help them refine their brand, expand to new platforms, and build a robust affiliate network – all while keeping the Gen Z magic alive.
We helped them reinforce their positioning as a fun and playful brand through social media, using eye-catching cartoony visuals and developing mascots that are inspired by their widely supported voluntary foster works. Here are some examples from the social media guidelines that we created for the brand
Catsky craved to expand their iconic "banh trang combo" beyond the south. Budget-conscious, we paired 2 mega-foodie influencers, Hanoi's hottest tastemakers, with 30 local nano-micro creators, amplifying reach without breaking the bank. The strategy hit the mark! A viral video by one mega-influencer racked up 7 million views, skyrocketing brand awareness in the north. Monthly sales doubled, proving this snack attack was a recipe for succes
Influencer/ Affiliate Marketing
Un-Available
About
Un-available is a garment manufacturing brand with more than 20 years in operation in Vietnam, producing for iconic streetwear brands such as Nike, Stussy, Palace, Drew House, etc. The company is among the few that pioneered sustainable manufacturing practices in the fashion industry in Vietnam.
Tasks
Social Media Directions
Video and Photoshoots
Website Optimization
Time
May 2022- April 2023
Our Focus
Stepping into Un-Available's shoes, some of our team became their in-house marketing crew. From scratch, we tackled the essentials: crafting fresh marketing materials, establishing social media frameworks, and engaging key audiences like designers and brand owners on LinkedIn and Instagram.
Challenges? Plenty. A small team, starting fresh, and lacking inspirational examples – manufacturing brands rarely shine on social media. But we embraced the opportunity! We built a strong foundation, setting the stage for Un-Available to tell their unique sustainability story and connect with the communities that matter most.
Crafting Un-Available's social media presence, we didn't just build profiles, we built bridges. Our content pillars focused on sustainability as the core narrative, showcasing their impressive manufacturing capacity, curated collections, and the talented team behind it all. We balanced industry news with company updates, sprinkling in human stories for that added emotional touch.
But aesthetics mattered too. Minimalism reigned supreme, conveying a high-end vibe that distanced Un-Available from the "factory" image. Instead, we painted them as a sustainability-driven partner, a haven for conscious fashion creators. Though our time was limited, we laid a strong foundation, ready for Un-Available to weave their unique story and connect with future partners on a deeper level.
Let’s get in touch
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